This is a second article about Phassive – a passive income project. I will work on reaching $10K/mo passive income while documenting my journey. If you are here for the first time, you might want to check THIS blog entry first.
Honesty is hard to swallow
One of the hard parts of being a maker, developer, and businessman is to acknowledge your shortcomings. There is no joy in exposing your faults to the world or even worse – to yourself. This is why business gives birth to so many a-holes. To people that will refuse to take responsibility for their own actions.
People that will blame everything and everyone besides themselves.
A lot of us perceive exposing our shortcomings as a sign of weakness. And while over-exposing of our own issues can make us look like an insecure, unstable, broken person, opening yourself when looking for feedback, specific validation, and support, can bring great results.
Know your weak points, understand them, and be ready to talk honestly about them (when needed). Don’t disappoint people that count on you by masking your flaws in crucial moments of your life. Putting a rug on a hole in the ground will cause a catastrophe when least expected.
One of my greatest defects is my tendency to procrastinate. Maybe you can say, “Hey, I procrastinate as well”, or “I tend to get lazy here and there also”. Sure, (nearly) everyone procrastinates.
The issue with my procrastination is that it is not a result of trying to avoid doing work or being lazy. Don’t get me wrong, I have unhealthy workaholic tendencies, I sometimes work 20-30 hour coding days (yeah, I know, it’s bad, I will get rid of that soon, I promise), so my procrastination does not come from hidden laziness. If not for procrastination, my 20-hour workday would be 14-hour workday – not that bad if it will happen only once in a while! And while I understand the implications of procrastination – it still happens. So I go asleep at 5 am instead of 2 am.
I am a man of logic and research. When there is a problem, I find a solution. If there is a simple problem, I cannot rest until I fix it, or at least until I find a good reason for it. No cutting corners on this one.
One of those times when I was looking for the issue with my own life, procrastination got a spotlight. Why procrastination ruins my work life? As always, assuming the resolution is simple, I started to dig.
First, I have learned to move my procrastination negative towards a neutral zone. I’ve spent my non-working moments to study my workflow, read articles, and work on a conclusion. With the help of the internet, articles, and scanning social networks, I learned that you can use procrastination to learn/research things non-related to your current responsibilities but useful in the near future. So I try to (not always successfully though) not to watch funny videos on YouTube, but instead watch various “How To” videos that might be helpful in the future. I look through projects of homes since I plan to build one in a few years. I learn how to deal with farm animals (I plan to have some), what is a good way to travel Japan, I monitor last-minute prices for trips to exotic places to learn on when and why they drop. I learn about health, being a responsible parent, challenges of large companies, or building a natural pond with the self-balancing ecosystem. All the skills that I think will be useful, sooner or later. There is a trick for this to work – use this only to learn/prepare for things that are in no way related to your current day (otherwise, you will drift away again to the funny videos zone).
So yeah, procrastination is not the end of the world, but why it hits me so badly?
My research started years ago, and I have found multiple reasons, but I never really got to the basis of it.
Reasons to procrastinate were (most likely in this order):
-seeing others “chilling” or having a good time while I was working my ass off (forced me to protect myself from how other people actions and lack of them affected me)
-feeling that I deserved a “time off” (which led me to drop as much of pretentiousness as I could)
-feeling overwhelmed with possibilities and thus unable to take the right route (meaning I needed to simplify my work process)
-becoming reluctant to do any work the moment I have seen a negative feedback (meaning I needed to grow a thicker skin)
-depression (I had severe depression at some point – it was easy to blame everything on it unwillingly)
-lack of personal goal (failing to see the reason for me to work hard, uncertain future no matter what I do)
Well. A long road and certainly not a simple answer. It meant I was missing the elephant in the room. It’s easier to create gigantic enemies than fight small flaws within yourself. Fighting windmills is comforting, since its a fight you are not expected to win – no one will judge you if you fail.
Failing on failable is not as scary as failing on huge goals.
So the games started.
If you knew me better, you would know that I have this massive BS detector. If I meet someone face to face, I can quickly figure out if that person is full of BS. I try to avoid curse words, so for those that don’t know what BS is – it’s when somebody’s lying.
Out of all the BS’ers that you will meet out there, probably there is one massive close to you.
Look at the mirror – welcome to the worst BS’er you will ever meet.
Chances are – no one lies to you as much as you lie to yourself.
The worst – you cannot control it.
You are the best/worst.
You are good/bad.
You are slim/fat.
You are smart/stupid.
You are too tall/short.
Worst of the worst lies, insecurities.
I don’t often look into the mirror to truly see myself. I look at it to see hair, my facial, check if all is good.
So this time, I looked at real myself in the mirror. I stare at it and read myself as I would others.
I detected some serious BS.
When you look at the mirror, you will spot things that would never occur when interacting with others.
You’re probably overly critical because you are not bound by social conveniences.
We wish we could change something, but those issues are usually unnoticeable to others.
This was a call for action.
My elephant, I deducted, was my work.
I decided that the best way to find the issue is to start from the bottom. So I started organizing my days with a piece of paper and a pen. I would break all tasks into smaller ones and try to complete them one by one.
This wasn’t new to me. A few years ago, I would write down all my responsibilities down and mark them “done” as they go. I would mix my work life with my personal life to feel more accomplished. To tick-off more.
Shopping, bike riding, answering all work emails, taking out the trash, coding for an hour, sending out some customer reports – everything was there.
My “experiment” in returning to the old system resulted in exposing a flaw – I would keep the list fully completed for 2-3 days, and then for 2-3 weeks, I would miss a huge number of tasks, even simplest ones, like throwing out the trash or washing the dishes.
The starting point of this failure was always the same. Toxic Task. A task – sometimes seen as simple, more often as average/difficult, that all of a sudden breaks everything else. It’s Monday, and you have reserved 3 long hours to complete it. When you finish it, it’s Thursday. You could finish it probably on Tuesday, but the more delay you have, the more you feel down, and as a result, you start to procrastinate. The procrastination increases with the size of the piled-up tasks. Your productivity drops 20%, 30%, even 90%, so the backlog becomes larger by day, also when you are continually working. Every other task is affected.
You feel like a loser because your whole plan got screwed.
You have excuses to fail at everything else, which you might start using since you have failed anyway.
Before you know, the cat videos are on, and you’ve spent 3 hours watching it instead of doing something meaningful.
But before you jump into judging yourself, learn to tread carefully.
When you are your toughest judge, you are at risk of being your own jailer.
If I fight procrastination, I will lose the war, since I am fighting myself.
Fighting yourself will always end up in getting hurt, and you need to weight if the damage is greater than a win.
Procrastination is a periodical occurrence, like full-moon, or tides.
After years I can’t see a point in trying to try to beat it. It’s part of my life for good.
I figured that I should stop fighting it and try to tone it down. To tame it.
With the help of a piece of paper and an idea, I have created a simple system that would allow me to fail.
I understood that the biggest flaw in task management systems, business schools, calendars, is the inability to understand positive failures.
What is a positive failure in achieving goals?
I failed 3 secondary goals, only because I worked like crazy on one, that’s crucial, for 10 more unexpected hours. Should I feel bad? Well, heck no, I should feel like a freaking hero. I stood up to the odds and completed it anyways!
And while you can hear that you learn the most from your mistakes, why all task management are focusing on immediate success?
-If you planned to complete a great article in 3 hours, but you ended up writing it in 12 hours, just because you wanted to research the topic better, should you feel bad for missing other unnecessary goals?
Small short term gains against significant long term win.
I wanted a system that does not punish or judge me on tasks I have missed. After all, the system is just that – it can’t understand what is significant or know what’s the situation. It only can track hours and dates.
So I have designed a system that allowed three statuses.
X – which was “completed”
O-> – which meant that the task was “forwarded” to the future
|/|/ – which meant trashed
The simple system that allowed me to move all non-crucial tasks into the future.
And this is when the magic happened.
I handled my life with the system for a few days.
All of a sudden, I could achieve a “clean board” by the end of the day, no matter what.
I would simply send some tasks to the future to deal with them later.
No judgment. The only penalty is a possible build-up that will eventually be cleared.
A system that allows procrastinators to work on their own terms, but in the end, deliver the same or even better results than others.
After I have introduced this to my work-life, my productivity jumped between 50 and 200% compared to previous periods.
I code more, I code better, I feel better, and I complete more goals than I could’ve ever imagined.
All this by removing penalization for trying to do my best.
How an absurd thing to do – to penalize anyone for trying as hard as they can to achieve real milestones while missing on the small, unimportant goals.
Enough about the procrastination journey. The elephant was found, a solution developed.
I have 3 articles started, and none finished. The simple reason is that I had no time to finish it.
Recently I had two 100 hours work weeks. I had not a single day off. I also had no workweek with less than 60 hours of work, so believe me – I had no time and no strength to finish even one article.
I was so tired during the period that I made some ridiculously stupid decisions regarding my first project release.
My brain was at 50% of its capacity (and even now it’s still recovering). This caused memory issues, problems with logic, difficulty in seeing into the future.
All this woke up panic attacks (I had severe depression a few years back – once you go there, you are always exposed).
I am healthy as a bison (mentally and physically) and have great self-control, but sometimes some things hit you in the Achilles hill.
Right in the spot.
My panic attacks were not launched by “if I will succeed” mood, that a lot of makers get (as I concluded per conversations and consulting I often do), but by “Is this giving me a happiness?”. Thoughts on if I can find peace in what I do, and if what I try to achieve is not empty and meaningful.
I have launched over 40 projects and businesses, so I don’t need to worry about creating another success story.
With so much experience, it is unlikely to fail completely.
You will undoubtedly fail if you will chain yourself into the insecurities of yourself and others.
Insecurities of your and others can be a launchpad, but also a swamp that will swallow your dreams and leave no trace of them.
Set your own expectations and try (TRY) to achieve them. Failure is a lesson, completion is a job well done.
For a decade, I am often wondering “what if”.
I think not enough people answer themselves accurately. What if I will make ridiculous money all of sudden – what will I do?
Buy a car? Large house? Travel the world?
Those are dreams – but try to imagine your life in the future.
Will the money and possibilities corrupt you, as they do to most of the people?
Are you any stronger, smarter than generations of people that got corrupted?
Have you prepared yourselves any way more than by saying “I will be myself”?
I had an unpleasant experience in being thrown into the hive of wealthy people more than once (and at the time, I was also what you would consider really wealthy). Most of them lived their lives like they were Alice in the Wonderland.
They were amazed, somewhat happy, yet they looked for the way out. They were part of a circus crew, while they thought they will be a circus manager.
If you aim high – remember – success brings a lot of issues, but on a completely different scale. Have some goals, and draft a plan before you get there; otherwise, you can be swallowed by your own ego and ever-elevating expectations.
If you are capable of living the life that is levels above where you are now, be prepared for it. Be prepared for being up there, and don’t carry your chains with you. Otherwise, you will be confined by your past insecurities while unable to see the real freedoms that you have gained.
Don’t allow your success to be a better version of your jail. Issues stack (a few talks about it). Every issue you bring with yourself to the next level will limit your potential.
The fine line between knowing and thinking
Unless you are full of yourself, you can remember many times when you were sincerely sure about something, but eventually, you were mistaken.
There is a fine line between knowing and thinking. This is why I was so reluctant to release a blog for years and years.
I got poked about it regularly by customers, followers, and friends, but I could not force myself to do it.
Most people will accept a person that thinks but is wrong, rather than the person that knows, and is right.
This is where even the finer line between being knowledgable and pretentious is drawn.
I have been fighting my pretentiousness for years, and I can be happy at an honest 9:1 ratio now. For every 1 time I am being pretentious, 9 times I am knowledgable and logical (this is, of course, just an estimate made for the purpose of this blog post, I don’t try to score such things in my life!).
I have never released a personal blog because I thought it would become an ego thing – a way to feed my darker self.
Luckily my ego is not dark anymore. I will not pretend that it does not exist. But then again, I learned how to eliminate extremes from most of my life.
This blog is much more of a journal than an ego thing. I can get 2 readers to my blog, or I can get 2,000 readers.
Either way, it’s cool. I will keep going, no matter what.
While 2,000 is fantastic, even 2 is good enough, since it allows me to eject my inner thoughts and re-analyze them. It helps me, and it feels thousands of times better if it helps others as well – despite my chaotic writing style.
I want to write about my passions and hobbies. Some people collect backscratchers – my hobby is business, opening companies, launching projects.
It’s related to my work – I love opening companies and projects. I could do this all my life – find a problem, create a solution, move to the next thing.
Is launching projects a hobby? For me, it is. And I feel good about it!
So why not write along the way and share what I know?
If no amount of inspiration gives you the freedom to thrive and create, then you might be experiencing a severe roadblock.
If you expect to fall, fall forward
No matter what you do, always move forward. That’s the guaranteed way to success. Fall as many times as needed. But make sure that you fall forward. This way, you will progress towards your goal.
Once you achieve your initial goal, you will learn that occasionally moving backward is also good.
But until you succeed, it will only be used as an excuse.
No matter if you are held back by perfectionism, by guilt, by inner circles, by your insecurities, always TRY to make them push you forward.
Whatever happens, try to use its momentum to propel you in the right direction. You won’t be able to do this all the time, but at least try.
Don’t set an anchor when you are about to move ahead.
Don’t allow anything to force you to stay in place.
Don’t worry about failing sometimes.
Just remember about the inclusion of the word “SOMETIMES” in all negative things.
Our capabilities wary between all of us, so you might fall 1 time out of 2, while others will fall 1 time out of 20.
Don’t worry – the only difference is the time needed to reach the goal. Anyone can do it.
And with the experience, the fail ratio will decrease.
A road is full of rocks
My last few months have been ridiculous.
I don’t believe in bad luck, but if I would, I would say I am on a once-in-lifetime streak.
Between workload, expectations, and everything else, I have failed in so many ways.
During my “charge batteries” trip, my car had a crazy accident that ended up me wasting around a week getting it fixed and getting it back to where I live. It cost a lot of money, also, unfortunately.
This was pretty much a start of constant issues on all fronts. Work, health, and school. I study at a part-time college – you can call it a hobby of some sort. All delays and issues caused me to miss all my launch windows and release my new project just before winter holidays – possibly the worst time to publish it.
I have not written an article, as I promised myself I will do that when I release the first project. This was a massive mistake on my part. I wanted to avoid getting distracted with the article, but in the end, the Phassive blog was quiet for over 3 months – a massive no-no in my eyes. I will continue with publishing a piece once every 2 weeks now instead of associating it with milestones achieved.
Let me get to the numbers.
My first article on Phassive was a success. It got viral quickly, and even now, it gets a dozen or two views each day.
I have got traffic from Reddit (Subreddit dedicated to Passive income), IndieHackers, Facebook, and HackerNews.
The last source (HN) proved to be the greatest, with my submission reaching the top page quickly. It stayed there only for around 15 minutes before it was removed from the top page. I assume this was caused by a title – HN crowd likes straight to the point titles, rather than what I had (virality oriented).
While it was only 15 minutes, it still provided me with a healthy stream of users.
All together, 24th September seen massive 3,546 views. For perspective, I expected 500-1,000 views over the whole month. A great beginning!
Visitors from September 24th to December 29th are as follows:
HackerNews = 3074
Facebook = 1669
Reddit = 823
IndieHackers = 263
Twitter = 248
ProductHunt = 173
Other/Unidentified = 769
The cost of the marketing was pretty much $0. My years of marketing background is paying off!
As a result of this hike in visibility, I have received numerous requests about advertising/sponsoring. They ranged up to $500 for a month, but I refused them all. There are 2 reasons for this:
-I think I can monetize it better by sending visitors to my own product
-A lot of active readers I know judge blogs by its monetization – affiliate being least trusted, and non-advertising/self-advertising being most trusted.
For now, monetizing Phassive is out of the picture.
I like to keep it as a “safe space”. My place to share and show, not to make money.
Back to the numbers – the cost of running is pretty much the same each month.
I pay $79 for ProductHunt monthly subscription, which allows me to build a mailing list pre-launch, and launch on product hunt without the issues.
For hosting, I use the Vultr server, which runs for ~$30, including the backups.
I have a few more services, like Google Business account ($6/mo) and Backblaze ($5/mo).
Each month I make sure that I have at least a total of $250 in my PayPal account to cover all the running costs (month-to-month and unexpected/one time).
For January, I would like to release 2-3 blog posts and get a total of 5K page views. That’s a reasonable target, I think, based on what happened already.
I will use my marketing skills (viral marketing and brand awareness) to try to turn Phassive to a self-sustaining traffic hub.
TideTask – a tool that helps tame procrastination
I have worked on TideTask for a while. The main reason for it taking so long is that I was building a boilerplate for my future projects. Boilerplate is a “template” that can be used to develop web startups faster (boilerplate can be created in any industry, though).
What I have created is a well documented, single-file code for a website, member area, payment system, and data processing.
I can reuse it for any project and save weeks of coding, or avoid using well-known boilerplates (there are cons and pros to that decision).
If you have never heard of a boilerplate or you are not a developer, boilerplate would be a base draft of an apartment building to be built by the developer.
It would have no amenities (usually), no extra features, no swimming pool, no parking spaces. Those could be offered as addons, but not as a core of most boilerplates.
Boilerplate is a simplified structure to get you started in a given business.
Pretty much all industries use it to some extent.
Call it a blueprint (occasionally), template, theme – the principle is the same.
For me, building a secure, expendable, exceptionally well documented boilerplate was a challenge. I did not expect to be such a challenge, to be honest.
My main issue was the decision to keep it as a single file. If you are not comfortable with programming, skip to the next paragraph.
The decision to go with a single file solution was a difficult one. There were two reasons:
-I learned that I could do it and that it is not a bad solution
-I find out that if you fail at keeping your code and documentation crystal clear, you will regret it almost immediately (so you are forced to excellence)
My code for the whole TideTask is at nearly 7K line, in which around 4K are comments.
I think this indicates proper documentation.
There is a “directory” of all PHP functions with unique codes. I can just type the shortcode into the search box to be sent right to it.
I am also forced (due to my procrastination) to keep everything clean, organized, and optimal.
When developing huge apps, I always found myself to create 2-3 times more files than I should as I preferred to keep it short so I can move ahead as fast as possible to keep me focused.
This worked until I needed to update the app, or find a small piece of code that might be causing troubles.
As a procrastinating humanist coding is often really, really hard, especially when you cannot see the whole picture.
With a single file app, the game’s changed. It’s just more comfortable now in every aspect. I might consider coding slightly larger structured apps in the future, but for now, I want to perfect the current system.
As mentioned previously, I often procrastinate. I can work as hard as you can, I will go crazy overtimes, I will deliver on time. The issue is that I feel that way to much time is wasted on non-crucial things. And while I think my organization is quite good, if you want to run a challenge like Phassive, you need to step up your game.
I know that there might be a sentiment, like “it’s because of working too much”.
And sometimes, this is a case, but due to the experience, I can easily recognize when it’s overwork based, or when it’s just procrastination.
When you are doing crazy hours, you need to observe your body and behavior when exposed to extreme situations. Based on that, you can calculate the “above the critical line” level.
I have a few signs when the body shows me I need to take a day or two off:
-my gums start to be itchy
-I can’t remember obvious things from yesterday (I have a rather good memory)
-I feel extremely sleepy
-I sweat on my hands
-I have sudden energy surges
-I cannot see business/opportunities clearly – or my empathy and behavioristic recognition shut down.
If I can recognize any 2 of them, it means I need to rest for a few hours. 4 of them – no matter what, I need 1 full day of rest. 6 of them – I need 1-2 weeks of offline vacation.
Of course, for every person, the signs will be different, and I hope you will not need to learn them.
I am currently sitting on the fence between 5 and 6 (due to the long term issues mentioned previously), so expect me to go travel for a week or two to charge my batteries soon.
This situation was caused by many, many things – but mainly by me being all over the place.
Usually, by taking to much of responsibilities (not only business-related).
The only way I survived was by using my own task management app.
TideTask was born on a piece of paper. A simple concept to streamline my work and never get into the “damn, I forgot about it again” trap.
A solution that will never allow me to miss a task.
I cannot believe how many apps allow you to miss and forget about a task.
My idea was to avoid losing tasks, as they end up chasing you, creating toxicity in your workflow.
I bet a lot of you can relate to the sudden guilt rush with the “damn, I forgot to do XYZ”. Either the XYZ is messaging your closest ones, paying for the insurance, or getting ice cubes for your next BBQ party.
TideTask was created to be a tool to help me to organize my work. Selling it to the customers is an added bonus.
And while it’s still quite rough, it got numerous of alpha testers, and some paid users.
I will keep working on it since I want to polish it to be an app of choice for many.
It takes time, and that’s why I have created a lifetime package for users that would like to use it while it is still being shaped.
Anyone that finds himself in the situation of toxic procrastination can get aboard of a tool that gives a way to control it.
I thought that the only fair way at this stage was to introduce a lifetime plan for everyone.
Pay once – use it forever, as a thank you for supporting it early.
The strategy of early LTD (LifeTime Deal) worked great and got me 17 early adopters totaling $493 ($29 a package).
TideTask’s goal as of now is to make between $500-1,000/mo – so it nearly reached its goal in month #1!
The launch on ProductHunt was not as spectacular as I thought it will be, 100% my own fault, though.
Due to the extreme overwork, I have gone through, I made elementary mistakes when it came to promotion and brand building.
I am honestly ashamed of myself that I made those low-level screw-ups.
Here are the mistakes and explanation/solutions:
* I have missed the release window! : You should always look into the future. There are actually tools and methods for that. If you are in retail, you can check Amazon/eBay historical sales going up (a lot of tools that allow you to do that can be found online). If you are in a startup niche, you can check ProductHunt, and its Time Travel tool (check how many votes new submissions were getting at similar dates/days a year ago). In many industries like healthcare (fully booked practitioner days), construction (rise in “for hire” ads), you can spot HOT moments by doing a simple search.
My mistake would be simply avoided if I would not be as tired as I was, and I would not miss numerous release windows I have prepared for. This got completely out of my control.
* I have not completed the onboarding/demo. Users were not sure what they were getting – when creating a proposal (either website or paper one), make sure that the user/buyer/visitor can easily read it and understand it, no matter what is his skill level.
Potential buyers could not see how TideTask can change their workflow (and they still can’t see it properly). Proper video and onboarding tutorial will be available within a few weeks – during that period, I plan to attract users with lifetime packages).
* I have lost most of my business sense – 70% of the time I go by my gut feeling. It’s not 100% accurate, but it never terribly failed me in my life. I lost it, my gut went away due to my body demanding some rest…? This would be resolved by 3-4 days of off time away from my home. Unfortunately, all the time I saved to rest was filled with unexpected events.
Even after all the issues, TideTask managed to get 326 ProductHunt upvotes (as of 31st December 2019). It ended up being the top5 most popular startup released that day.
It got 416 views on the first day, 330 on the second, and 113 on the third. Total as of 31st December 2019 is 1,1K. Not that bad to be fair. On average, one in 64 visitors have purchased the early adopter package. Again, not terrible. It means that once I polish it better, I will create an animated explanation of its value, and build a proper walkthrough, this ratio can increase.
I just need to keep sending ~1,500 new visitors each month to reach the revenue goal. Quite reasonable, I think.
I have quite a lot of traffic sources to explore, but I want to go ahead with them only once I feel the product can explain itself fully.
TideTask, once completed, will be a fantastic addition to the passive income project. It helps me, my friends, it’s easy to maintain and soon it will be a complete product – meaning it will be capable of running itself.
2019 is finally getting to an end.
It was the toughest (in many ways) year in my life.
I have finished working on improving my skills and myself at high speed.
I can say that I feel quite complete as a person. I will never stop learning and improving, though. Four years’ long episode of my life has ended, and I can go ahead into the “monetize your knowledge” phase of my life.
I am entering January and 2020 with more down-to-earth goals than previously:
-For the first time in my life, I am mentally comfortable with setting a revenue-based goal – $100K passive income made through 2020.
-I want to forfeit working in the evenings entirely (2-3am tops, never beyond that).
-The plan is to get an office and permanently stop working at home at all.
-All months of 2020 need to see at least $3K of revenue. No exceptions.
-I will release 1-2 projects each month until reaching $10K in revenue.
-By the end of June, I want to earn $10K/mo – most of it passive.
-I will lose 15 kilos (2.4 stones) of weight within 6 months.
-I will start running at least 2 times a week.
-I will exercise at least 3 times a week.
-At least 2 blog posts a month!
I really believe I can complete all of those resolutions. I just need to refocus my energy.
Everything between 2016 and 2019 was focused on growing as a person.
I have gone full time on programming, even if this is really far from my background.
I have managed to survive despite the ridiculous hours I have worked.
I learned a whole bunch of new skills – programming, new ways in project management, and micromanaging being most important.
Through life, I had the feeling that I never reached my limits work-wise. I felt like I had complete control of my body and mental needs, which gave me the power to push the boundaries constantly.
Finally, I learned where my limits are and what’s the cost of breaking them. This was a rollercoaster for me.
I always thought that knowing my ultimate limits might be dangerous for me because I will use them as a “work goal” and that I will start hitting them consistently.
I was wrong. I will do everything I can to avoid a two 100 hour development weeks in a row now. I will not go near the critical top 20% power in my life unless there is an extreme emergency. I know now that working at 60-70% of your total mental and physical capacity is good enough – but even that will slowly hurt you.
I need to wind up back to 50 hours a week. That’s a safe spot.
And after the time developing TideTask, I am happy to report that I can see a serious issue now – working 70-100% of my energy regularly ended up in lowering my productivity and increased errors. I could work at 60-70% and get precisely the same results.
While this might sound strange, I think that by hitting my limits, I took away the processing power of my subconscious (or “gut feeling”) – so essential decisions I was making went into the worse. If I could detect sooner that some of my work is not going in the right direction, I could save dozens of hours.
I am not talking about planning, but simple feeling if something is right or not.
I cannot function right without my gut. I would never imagine that I will lose it, to be honest. Thankfully it was temporary!
I am ready to release up to 3 projects in January.
I hope I will need to release only 1, but based on results, I have 2 fallbacks.
So if the results are not where I hope they will be, I will keep releasing the projects.
The plan is to reach $7K in revenue.
I expect $1K from TideTask (January is a good month for such a tool) and $6K from my new project.
The project is unique, so I will explain more soon (I don’t want to spoil it).
But basically, it will allow users to make money for being honest with themselves (sounds crazy, right?!).
The release date is 6th January, and I hope to reach $3K revenue within a week, and then use the “snowball” effect to get to the $6-10K.
I also promised myself that if all the revenue reaches $4K within the first half of January, then I will focus 100% on marketing and growing existent revenue, rather than creating new sources. I feel like I have got a bit rusty in high-level marketing and sales, and I could use 1-2 weeks of intensive work on it.
I am really, really disappointed at myself for not writing more on this blog, so expect a lot of activity!
What are your new year resolutions? How will they get you closer to the passive income?
Share in a comment below!